Essie Eats, named after the client, Esther, is a food blog based in the UK that needed design assets including a logo, business card and WordPress blog creation to advertise and recognized by various companies.

Logo Process

Final Logo

The client loved the playfulness of the typeface, Elsie, as well as the pencil that replaces a knife. Fun fact, the logo color reflects the client’s favourite lipstick, Mac Velvet Teddy Deep Tone Beige.

Logo Concepts

Concept 1 – This plays on the Client’s blog style of interviewing restaurant owners or chefs while sitting down for a meal.

Concept 2 – This logo focuses on the pencil of the blog, and the spoon of the meal. The E in eats was flipped to show a conversation.

Icon Exploration

The client loved the font used in Concept 1 but wanted the pencil and spoon from Concept 2. From this exploration, the client selected the logo for her blog, which was then refined to the final logo.